Steven Song at Coachella 2025

Steven Song · Creative Director

Built on
Design.
Driven by
Vision.

25+ years of visual craft — from print and branding to fashion photography, e-commerce, and 170+ live productions on the world's biggest stages.

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About

Design-rooted.
Everything-built.

It started with design — a Visual Communication degree from Pusan National University, award-winning work in print, branding, and advertising agencies. That foundation didn't just shape an aesthetic; it built a way of thinking about every frame, every composition, every story.

From there, the work expanded naturally. Books, campaigns, and identity systems gave way to fashion product photography and e-commerce visual strategy. Film and video followed — and eventually, the live stage. Today, that same design instinct drives 170+ international productions for BTS, BLACKPINK, and Coachella, capturing moments at stadium scale that can never be re-shot.

Based in Los Angeles. Fluent in the full visual pipeline — from concept and art direction through capture, edit, and final delivery — across print, digital, photo, film, and live broadcast.

25+
Years of Experience
170+
Live Productions
15+
Countries
4
Design Awards

Journey

1999–2011

Graphic Design & Advertising

PGS Design · PSB Broadcasting · OBZEE · Color & Creation · Global Elastics — books, campaigns, branding, print.

2011–

Wedding & Event Photography / Film

12WeddingFilms.com · StevenSongStudio.com — high-stakes, non-repeatable moments in real time.

2015–

E-Commerce Visual Direction

A Plus J Studio — fashion product photography, brand visual identity, Amazon & eBay campaigns.

2019–

Live Production · International Tours

BTS · BLACKPINK · Coachella · 15+ countries · stadiums worldwide.

Let's Connect

Start a project
together

[email protected]
Design

Design

E-Commerce

E-Commerce

10+
Projects
2012–
Present
01

Cellet

Consumer electronics brand — full e-commerce website design, product photography direction, and digital asset system for Amazon & eBay storefronts.

Web Design E-Commerce Photography
Cellet Homepage
Cellet
02

HoweasyPrint

Online print services platform — co-founded and led creative direction, UX design, and complete e-commerce buildout on Magento.

Co-Founder Magento UX Design
HoweasyPrint Homepage
HoweasyPrint Portfolio
03

Elite4Print

Premium print e-commerce — marketing strategy, web development, and brand visual identity for a B2B print services company.

Marketing Web Dev Branding
Elite4Print Homepage
Elite4Print Portfolio
04

DC Closet

Fashion e-commerce — website design and product photography direction for an apparel brand's online storefront.

Fashion Web Design Photography
DC Closet
05

Steven Song Studio

Personal brand website — full design and development of a photography & cinematography studio portfolio platform.

Personal Brand Web Design
Steven Song Studio
06

NCC Capital

Financial services web presence — clean, professional website design for a capital investment firm.

Web Design Corporate
NCC Capital
Photo & Video

Photo &
Video

Live Production

Live
Production

170+
Productions
15+
Countries
2019–
Present

BTS

Rose Bowl, Los Angeles · Brazil Tour

World Tour
BTS Rose Bowl LA
BTS Brazil Tour

BLACKPINK

World Tour

Arena / Stadium
BLACKPINK World Tour

Coachella

2023–2025 · Empire Polo Club, Indio CA

Festival
Coachella - JENNIE
Coachella - ATEEZ
Coachella - BLACKPINK

ATEEZ

World Tour

Arena
ATEEZ
ATEEZ

NCT

NCT 127 · NCT Dream

Arena / Stadium
NCT 127
NCT Dream

ENHYPEN

MANIFESTO World Tour

Arena
ENHYPEN
ENHYPEN
ENHYPEN
ENHYPEN

TOMORROW X TOGETHER

World Tour

Arena
TXT
TXT
TXT

RIIZE

Seoul · World Tour

Arena
RIIZE
RIIZE Seoul

More Artists

G-IDLE · XG · P1Harmony · Kim Jong Kook · Davichi · EXO · Im Young Woong · Kim Ho Jung

Various
G-IDLE
G-IDLE
XG
XG
P1Harmony
Kim Jong Kook
Davichi
EXO
Mr. Trot
Chef
EXOverse
Kim Ho Jung
Im Young Woong